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Dita Eyewear: The Story
What does it take to become an iconic sunglasses brand? With so many sunglasses names vying for your attention it can be difficult to make a decision on the right pair for you. Here we look at one of our most desirable brands, DITA and unpack the history behind them to find out what makes them so special. DITA eyewear has been the smart choice for the rich-list for over two decades.
DITA is the brainchild of childhood friends, Jeff Solorio and John Juniper. With their shared passion of design and style, they launched their first collection of sunglasses in the mid-nineties with none other than the iconic beauty, Dita Von Teese, as the face of the campaign. It’s not difficult to see why DITA has such a strong reputation in the luxury sunglasses market. The eyewear is crafted in Japan, in factories that have been run by generations of skilled artisans.
DITA sunglasses are created from luxurious materials, such as titanium and 18K gold, using both traditional and modern production techniques. DITA prides itself on delicate attention to detail to create vintage-inspired glasses, but with a modern twist. This is reflected in the fact that the production of DITA sunglasses can take up to twelve months. Compared to mass-produced sunglasses, which can take as little as two months to manufacture, this highlights the brand as being dedicated to producing quality and robust glasses.