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Prada Sport Eyewear: The Story
Prada was created in 1913 by Mario Prada and has become one of the most prestigious and internationally recognised brands in fashion history. Eventually, his grand-daughter Miuccia Prada took over the family business and has nurtured it to be one of the major luxury designer brands of today.
Prada Sport was an idea created by the company and the manufacturer, Luxottica Group, in 2009. The company’s vision was to create an optical collection that helps to enhance sports performance. The Eyewear Range Identified by its distinct red line, this collection was specially designed for those who engage in leisure and sport regularly. By redefining conventional ideas, the brand was able to offer their consumers a product that combined luxury, comfort and function together.
The Prada Sport collection is also known as the Prada Linea Rossa collection. Prada Sport used their advanced technology to develop rubber nose pads and temple tips that gently grip on to the head for a perfect fit. You can expect craftsmanship of the highest quality in every product. The optical pieces from the sport collection are sporty, cool and available in a wide range of colours.