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Persol

Persol Eyewear: The Story

Every brand has a story but none like the story of Persol. Every design feature tells a unique and individual story. The company was founded in 1917 by Giuseppe Ratti who was a photographer and shop owner of Berry Opticians.

With his optical background, Ratti wanted to create an optical frame that would be able to satisfy the demands of sports drivers and pilots who require function, protection and clarity from their eyewear. Persol sunglasses revolutionised the whole definition sunglasses in 1930 in terms of quality, safety and comfort.

Persol eyewear is truly unique. The neat design of the frame, the flexible frame arms, the revolutionary nose bridge, and the silver arrow are all features that make frames stand out from the crowd. The optical collection is divided into three categories; design, suprema, and classics.