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Serengeti

Serengeti Eyewear: The Story

The brand was developed by Corning. In 1984, Corning considered closing its Serengeti division due to poor financial performance. However, entrepreneur Zaki Mustafa convinced the board that he could save the brand. He attributed product-centric focus, poor marketing, anemic customer service, and inefficient asset management as the causes of poor sales. With only fifty-two employees, he successfully raised sales from $5 Read More

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