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Serengeti

Serengeti Eyewear: The Story

The brand was developed by Corning. In 1984, Corning considered closing its Serengeti division due to poor financial performance. However, entrepreneur Zaki Mustafa convinced the board that he could save the brand. He attributed product-centric focus, poor marketing, anemic customer service, and inefficient asset management as the causes of poor sales. With only fifty-two employees, he successfully raised sales from $5 million in 1985 to $62 million in 1992.

In 1995, Corning decided to sell the sunglass business. Vivian Gernand became the director and brought in a team to re-position the brand as more high end.. The re-position included the introduction of the Signia line for younger consumers, increased sports line and updated materials and changes for the Driver line. 

Serengeti pioneered photochromic technology and every Serengeti lens has it. But here also is polarisation and spectral control which helps with contrast and definition.

Because of these, Serengeti are naturally suited to drivers and aviators and for those places where your eyes must be at their most comfortable.

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